Art in
play
The “Jogo da Véia” project was a creative exploration that blended tradition and innovation to craft a distinctive visual identity for Red Cap Society, a brewery known for its bold approach in the craft beer world. Black Bottle Creative Works was tasked with designing vibrant and eye-catching packaging for Double Catarina Sour, a refreshing beer with strawberry and watermelon aromas, deserving of a design that matched its energy.
red cap society
Inspired by tic-tac-toe, we incorporated the concept into the can’s design, featuring the mascot Larry as the star. With a vibrant lime-green background and black-and-white details, the design evokes nostalgia and fun, capturing the beer’s personality. Bold typography and contrasting colors ensure the can stands out, creating packaging that not only protects the product but also invites consumers to explore and enjoy the experience it offers.
