Two Hoppy Punches: Total Geek
Red Cap Society presents its latest packaging design project, celebrating the iconic Street Fighter game series. In this special edition, the charismatic mascot Larry embodies the legendary protagonists of the franchise, bringing their most iconic moves to life in two unique products: the Hadouken American IPA and the Shoryuken New England IPA. With a design that merges the intensity of Ryu and Ken’s moves with Larry’s irreverence, the packaging captures the essence of the nostalgia surrounding this video game classic, connecting the brand even more deeply with the geek and nerd audience.
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The Hadouken American IPA features Larry performing the famous energy move, symbolizing the strength and impact of a beer full of personality. Meanwhile, the Shoryuken New England IPA showcases the mascot in a powerful upward movement, reflecting the explosion of flavors in this beer. Both packaging designs not only pay tribute to Street Fighter fans but also celebrate pop culture, turning each bottle into a true collector’s item. With this project, Red Cap Society reinforces its commitment to creating experiences that go beyond taste, uniting the gaming universe with the art of brewing.
